Assignment Two
Task One
- describe how a selected organisation uses marketing research to contribute to the development of its marketing plans (P3) Task Two - explain the limitations of marketing research used to contribute to the development of a selected organisation's marketing plans ( M2) - make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation's marketing plans (D2) You must use Pepsico as the focus of your work. Task Three
- use marketing research for marketing planning (P4) ![]()
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Additional reading
http://www.marketingdonut.co.uk/marketing/market-research/qualitative-or-quantitative-which-method-is-for-you- |
Lesson OneFor all businesses, market research is very important to understand where the are gaps in the market, how consumers view your product and also it helps to identify where improvements can be made. From the videos, make notes on the following and include examples:
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Individual Task
Read the case study on Pepsi.
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Lesson Two
With anything, there are always advantages and disadvantages of doing something. Using the Pepsi case study you were given last lesson, highlight the drawbacks / negative aspects of using each of the methods of research you identified last lesson.
e.g. what was the drawback of Pepsi using observations as a form of market research? You must be specific to the case study and Pepsi. |
Lesson Three
It is always useful to make sure that any drawbacks are investigated fully and improvements put in place so that the negative impact on the business in reduced in the future.
For each of the limitations you identified last lesson, identify how you could reduce the impact of this drawback. Also, explain what factors could prevent this improvement from being successful. Finally, you need to explain why it is good to have a mix of both quantitative and qualitative data when conducting market research.
For each of the limitations you identified last lesson, identify how you could reduce the impact of this drawback. Also, explain what factors could prevent this improvement from being successful. Finally, you need to explain why it is good to have a mix of both quantitative and qualitative data when conducting market research.
Lesson Four
Create the following for Pepsi:
As a starter... create two SMART objectives for yourself. Remember, SMART must be as follows...
Mrs Bhimjiyani's SMART objective is:
- SWOT analysis
- PESTLE analysis
- SMART objectives
As a starter... create two SMART objectives for yourself. Remember, SMART must be as follows...
Mrs Bhimjiyani's SMART objective is:
- to ensure 100% of students achieve their target grade or above in BTEC Business at the end of year 13