Unit 03 - Introduction to Marketing
Assignment One
Task One
- describe how marketing techniques are used to market products in two organisation (P1) Task Two - compare marketing techniques in marketing products in two organisations (M1) Task Three - evaluate the effectiveness of the use of techniques in marketing products in two organisations (D1) Task Four - describe the limitations and constraints of marketing (P2) ![]()
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Additional Reading:
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Lesson One
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Class Task
Identify examples from any business for each of the segments below. |
Not all businesses are successful! With one in seven workers made redundant since the recession and half of all business start-ups failing within the first year, it is important all businesses have a survival strategy in challenging conditions.
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Lesson Two
Branding is one of the most important elements for businesses, and there are many different techniques businesses use to develop their brand identify and gain a loyal customer base.
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Building relationships with customers for many different businesses is also very important.
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Apple
Tesco
Lesson Three
Identify the similarities and differences between the techniques used by Tesco and Apple. Remember, you have to consider the following categories:
- growth strategies (Ansoff Matrix)
- survival techniques
- branding techniques
- relationship marketing techniques
With a focus on Tesco:
- identify the main aim of Tesco
- what techniques do Tesco use to help them to achieve this objective?
- how successful do you believe the technique is?
- explain the drawbacks of each technique
- overall, do you believe this technique has assisted Tesco in meeting their overall objectives/aims?
- give reasons for your answer